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Books have been around for centuries and are still surviving as we enter the digital age. Building a book blog and building an audience can be easier if you have specific skills. Content writing, coding basics, and quality communication are essential skills to create a successful blog.

Readers are passionate about books. They want to ensure their time spent, not reading, is used for useful content. Make sure you provide value to your subscribers. Reading and writing reviews is a great start, but spending time on a few skills can boost your book blog from a few dedicated readers to a larger following. 


Search Engine Optimization (SEO) is one of the most excellent tools to increase the number of people who can see your blog or channel. Search engines continuously "crawl" the Internet for topics and rank the websites as they peruse their content. SEO tools help you optimize your blog posts for these crawlers. Some common practice to increase SEO is easy readability, using keywords, and outside links. You don't need to be an SEO expert to see the benefits of acceptable SEO practices.

Creating a viral tweet or video is difficult. The best way to build your presence is through consistent quality content. Google can quickly tell websites that are trying to game the system for more clicks. Linking to authoritative websites is an excellent way to boost the credibility of your posts. Learning acceptable SEO practices is a perfect way to increase your website's reach and only requires small changes.


HTML (Hypertext Mark-up Language) is the primary language that web browsers use to structure a website. Google Docs and Microsoft Word both have settings to change the HTML structure of your document. Headings are essential for SEO and design of any blog. Heading ranges from one to seven. Using appropriate titles will increase your documents' SEO and are easier to manage than determining your headings' font size.

Create Dynamic Headlines -

Speaking of headlines, the best way to get users to read or watch your content starts with a headline. Pick something that immediately engages your audience.

Compare the examples of 'James Bond Review' and '10 Reasons Daniel Craig is the Best James Bond.' The first example doesn't inspire the reader or give them a reason to click unless they are already looking for a James Bond review. The latter title offers more to the viewer and entices them to see the grounds. Not only does this title attract James Bond fans, but it also gives an entry point for Daniel Craig fans.

Communication is Key -

Hopefully, your book blog gets to the level of success where publishers send books before their release, or authors will say yes to your interviews. As a blogger, podcaster, or booktuber, you will have to perfect a variety of different forms of communication. As a book content creator, you will communicate with your subscribers, authors, publishers, and advertisers. Each of these interactions requires different forms of communication. Interacting with your subscribers will be other than with authors or their publishing team.

You will find more success if you can effectively communicate with the different parties. More subscribers will get more author interviews, and more authors will bring more subscribers.

Engage with Your Audience -

As humans, we feel validated when people we follow on the Internet interact with our responses. A liked tweet by an author or even a simple thank you comment can make a fan's day. The same goes for content creators. They might spend hours of their life reading your reviews or watching your videos. Spend some time reading and engaging with their comments. This overlooked effort can go a long way to building a following.

Experience with Different Media -

Writing book reviews is a pretty standard way of creating a book blog, but even the biggest bookaholics don't have the mental bandwidth to read all the time. Book Tube, YouTubers who focus on books, are a great way to reach a larger audience or give your current subscribers a different way to consume your content.

New mediums don't require new scripts for recreating a review. It is often the case that you can turn your written book review into a video review with only a few edits, and vice-versa. Building ways for your audience to consume your content will only benefit your channel in the early days. Eventually, you will find a format you and your subscribers enjoy.

Managing Social Media -

Social media is just as important as producing quality content. Social media makes updating your subscribers incredibly easy instead of relying on them visiting your site or channel. You can edit them when updated posts are released. Besides promotional content, social media is an added way to interact with your listeners.

As previously stated, consumers want to have some of their love returned. Liking posts, commenting, and following subscribers is a great way to build your fanbase's loyalty. One way to grow the awareness is to comment on the top channels in your niche. When users consistently see your name and thoughtful comments, they are more likely to check out your channels.

Social media is anything but static. Even in the past year, TikTok ballooned to hundreds of millions of monthly active users. Some popular YouTubers were able to transition to the new short video format. Still, the vast majority of influencers on TikTok didn't have significant followings on other social media formats before their TikTok fame. You don't have to be a social media manager to create a loyal following.

Start Small and Have Fun -

Creating a book blog can be an exciting venture. There are thousands of ways to increase your followers or views, but don't get too caught up in the data. Remember why you started; your love of books. Focus on the aspects you enjoy.

Written by Artur Meyster