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If you have a blog, you need to provide posts that can address your readers' interests. Optimizing the web content with SEO is a great practice to inform the search engines about your content's existence.


It is a good idea to optimize the content for SEO when creating it, but in the future, you can update the old articles as well. This post reveals five tips you can follow to optimize your blog posts for SEO and generate traffic.


SEO Tips for Beginners

1. Include Videos and Images in Your Blog Posts -


One of the most effective social media tricks is to grab the audience's attention by using videos and images. Images and videos are more engaging than text. Add quality and relevant videos and visuals between paragraphs.


When adding images, pay attention to copyrights to avoid legal issues that may occur as a result of using images without permission. There are many places where you can find free photos for your blog posts. You can also use original photographs or specific websites to create graphics. 


According to an SEO expert working with college paper writing services, ensure that the image you select is relevant to the blog content. You can place the picture next to the text and add a caption. Image caption can guide your reader and help the search engine bot to understand the image better. 


Videos can engage your audience more than images. Converting blog posts into powerful videos can help you reach a wider audience. Always avoid downloading videos directly to your blog posts. Shared hosting cannot handle videos on WordPress. It is better to upload videos to YouTube. 


2. Create a Compelling Title for Your Blog -


As per a marketer working for a professional essay writer's site, the blog post title is significant for search rankings. A blog title helps address your blog theme's question and the compelling description in your industry. A clear title enhances the relevance of your article to search queries. It also motivates users to click on the article when they come across it on search results.


A focus keyword title is an excellent way of making your title SEO-friendly. In addition to focus keywords, you can make your headline eye-catching and clock-worth. Remember that SEO ranking is influenced by click-through rate (CTR).


One of the formulas you can use to create compelling headlines is the Emotional Marketing Value (EMV). This requires you to use powerful words that provoke your audiences' emotional responses. 


Some plugins have built-in headline analyzer tools that can simplify your efforts. Others have real-time tips that can help you improve your title to improve the click-through rates. Coming up with a compelling blog title can increase organic traffic.


3. Use Internal Linking Consistently -


After blogging for some time, you will gather enough content for your readers. Internal linking can enable you to refer readers to your older but relevant content. Internal linking is a way to develop meaningful contextual relationships between the old and new posts.


Internal linking also allows you to send the relevant links to older articles. WordPress can simplify the search for old posts in the post editor. All you need to do is to select the text you intend to link and press "link." A text will then appear below the selected text. You can then start searching for the older posts you want to connect with. 


Cultivating a habit of internal linking makes your on-page SEO look good. It also makes your older articles relevant to your audience. For maximum benefits, edit older posts consistently and link your new pieces. You can also mention other authors in your post and include the link to your referring information. 


4. Use Keywords in the Entire Post -


After targeting relevant and valuable keywords, you need to place them in a spot where they have the most significant impact. Include the keywords in the following positions:


  • Title 
  • Headings
  • Introductory part
  • The final paragraph
  • Meta descriptions and title tags


Always avoid filling your blog content with many keywords, as these can be hard to read. Keyword stuffing can irritate your followers, and you can be penalized by Google. 


Blog posts developed based on keyword research differ from other blog posts because they answer an existing question. As such, they are likely to get more traffic because people will be searching for it. 


If you want long-term web traffic, get it from Google instead of other channels like Twitter and Facebook. You can get Google to send traffic to your website by building your blogs based on keyword research. Knowing your audience can also help you in your keyword research. It can help you filter keywords that don't match your audience, even if they are related to your topic. 


5. Include Meta Description -


A meta description is a meta tag based on HTML that can be added to any page. It provides a brief description of your blog post for search engines. An excellent meta description can allow readers to have an idea about your article. Social media websites can display the article description every time your article is shared on social media platforms.


After knowing that people will be interested in your meta description, your other task will be to ensure that it is functional. In that description, mention the focus keywords for search purposes. The meta description should not exceed 150 characters; otherwise, it can be truncated if it exceeds the limit.


Ensure that you mention the focus keyword as early as possible in the meta description. Adding meta description requires a simple scroll down to the meta box and then editing the screen. The meta title appears in the search engine result pages (SERPs) as "clickable." Therefore, you need to make it compelling to allow the users to understand what they expect to see after clicking.


Conclusion

Optimizing old blog posts regularly can help to improve SEO rankings. Taking note of the above simple tips and implementing them can dramatically help you optimize blog posts and draw traffic to your site. Businesses that have optimized their blog posts for SEO have reported excellent results through improved conversions. 


Written by Rosa Hemming


18 comments:

  1. This gonna be like a guide for me. Like this your of content I was searching for long but didn't get such. You are the best. Thanks a lot for this. It will be very much helpful for my future. 😊

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  2. I actually needed this. Thank you so much for the advices. These are really useful.

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  3. This is so helpful for bloggers! Thank you for sharing these great tips! I will remember to use these for future posts. (Reens)

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  4. Can a blogger use an SEO campaign for their free WordPress or Blogger site? Will it is effective or the SEO only works on the independent paid website?

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    1. Yes, you can use it for WordPress or Blogger. SEO works on each type of sites or blog, if used properly. I personally use SEO and it helps in getting views from worldwide.

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  5. This is a good informative post... thank your for the tips, it is very useful for those new to blogging like me...

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    1. Well, that was the goal to provide some tips that a newbie can use easily. Thank you for your time. Keep supporting us. 😊

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  6. This is an article which I recommend all to read if you wish to grow with blogging. Thanks for sharing such amazing content

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  7. Thanks for this post. Really informative and will help q lot.

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  8. Loved your article. The insight on some of the basics was very helpful. I hope I would be able to popularize my blog with these tips.

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  9. This is a really helpful article, thank you so much for letting us all know.

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  10. I'm still new to this blogging thingy. Thanks for posting this. It was really helpful for me.

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  11. Hi Aakanksha,
    Really nice, I recently came across your blog post and must say that you have given some excellent material.
    Your instructions are awesome. I think we should follow this instruction and can gain excellent results quickly. Now a day video marketing is also very important for any business. The topic has been completely covered. It answered all of my questions. Thanks for sharing excellent content with us.

    ReplyDelete